Four Questions with…Muneshine

Posted in funky snob, music on October 2nd, 2012 by urbanguy

When the prolific Saskatoon-born, Toronto-based rapper/producer known as Muneshine dropped There is Only Today earlier this year, heads listened…and liked what they heard. Maintaining a careful balance between Muneshine the Producer and Muneshine the Emcee wasn’t easy, but he pulls it off impressively on all 13-tracks. Known more for his work with Toronto emcee D-Sisive, Muneshine (real name Rob Bakker) calls upon names such as !llmind, Buckwild, and DJ Spinna to help deliver a soul-sample driven rap project. We caught up with the busy artist and hit him with the Four Questions...

Q: What can we expect from Muneshine between now and the end of the year?

A: There’s a lot going on! Now that my new solo album (There Is Only Today) has dropped I’ve got my producer hat on. I’m finishing up the Dorian Grey project with new-comer, ELMNT, the new Jonestown (3) with D-Sisive and I’m in the early stages of conceptualizing my next solo project which will be a production album featuring different artists. Besides these, there is the Wolves (myself, Ghettosocks, D-Sisive, Timbuktu & Bix) album coming out soon and a remix project from There Is Only Today with producers I didn’t get a chance to work with on the main release (such as The Herbaliser, Moka Only, Slakah the Beatchild, Croup and more).

Q: If you weren’t making music, what would you be doing right now?

A: I can’t imagine not working in music. If I couldn’t create it, I would still find a way to be surrounded by it in a professional sense. I’m at my best when I’m creating, so I hope I’ll have that option for some-time.

Q: Who is your target fan/demographic?

A: I’m trying to reach people like myself. People who came up on (or even recently got into) hip-hop when it was still driven by the art. People who like smart, relatable music. I also hope my music will get to people outside of hip hop’s reach.

Q: What separates you from current producer/emcees right now?

A: I don’t rely on one position (producer or emcee) to support the other. I work with different producers (as an emcee) so I can really focus on the writing and delivery, just like I work with other artists (as a producer) so I can put everything into that aspect of the music. I give both 110% and that enables me to maintain a consistent level of quality and productivity.

Muneshine – “Lower Level”

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Four Questions With Rochelle Jordan

Posted in music on February 2nd, 2012 by urbanguy

Rochelle Jordan’s voice is smooth. Buttery smooth with a syrupy polish that belies her career lifespan yet hints at its trajectory. Hailing from the screwface capital of the world (Toronto for you urban plebes), her latest effort, the 15-track mixtape ROJO demonstrates her love and admiration for artists like Amerie and the late Aaliyah.  On ROJO, Jordan and producers Klash bring the danceable 1990′s styled R&B groove with verve.

Slated to appear this weekend at the Known (Un)Known indie urban artist event during this weekend’s Kuumba festival down at Harbourfront, expect Jordan to show why she’s one to watch.

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Q: What about the upcoming album are you most excited about?

A: I’m just excited that the people who listen to my music get it. So I guess the most exciting part about it is knowing that I can really just do whatever I want to do, being 100% me on this album because people have taken to the real me. I live to create, so I’m excited in general.

Q: How would you describe your style? Who are your musical influences?

A: My music is R&B and it’s very much feeling based. Real emotions coming through musically and lyrically. In terms of sound, I like to say I’m just a mash up of everything I’ve loved growing up, My influences: Missy Elliot, Michael Jackson, Aaliyah, Faith Evans. It’s…what they left behind in my soul…I took all of that and made it my own.

Q: Who is your target fan/demographic?

A: My target is the whole world! But realistically I feel like I cater to a lot of women, they get what I’m saying. Being a girl you’re trying to find yourself, you’re confused, you’re fighting self esteem issue etc., but you’re growing and learning how to be a lady. I’m learning everyday how to be a lady and I think they are relating to that through my music. A lot of guys really like how I’m coming across as well. I never really even thought about what demographic I was trying to cater to…I just put my music out but now I’m seeing who is feeling me.

Q: What separates you from current singers right now?

A: We (current production team Protostar and I) have found a lane in R&B that has been missing for years. People missed it and they are happy its being revived, I hear this often. I just want to bring that feeling back again for my own sanity. Im not doing 90′s music, I think I’ve just tapped into the feeling of that 90′s mainstream R&B sound also adding our own futuristic twist to it. With that being said the KEY thing that makes an artist stand out in the spot light of other artists, is when they are being 100% themselves. That naturally separates you from the pack. Not trying to be Lady Gaga, But not TRYING not to be lady gaga…just simply yourself. That’s when you shine the most. Haha words of advice.

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